Ask ANI: Domestic Abuse codeword scheme


Ask for ANI (Action Needed Immediately) is a codeword scheme developed by the Home Office to provide a discreet way for victims of domestic abuse to signal that they need emergency help from the safety of their local pharmacy.

Local areas are already doing great work to support victims of domestic abuse who may be more isolated and finding it more difficult to access help and support as a result of the Covid-19 pandemic. The ‘Ask for ANI’ scheme is intended to work alongside and build on existing work and provide an additional tool that can be used to help the most vulnerable victims access emergency support in the community.

Victims of domestic abuse will be able to use the codeword ANI in participating pharmacies (including all Boots stores and participating independent pharmacies) to let staff know that they require an emergency police response or help contacting a helpline or specialist support service.

Participating pharmacies will display posters in their window and around the pharmacy to let customers know that they can approach their staff to seek help. Any information shared will be treated confidentially.

Pharmacies currently supporting the Safe Spaces scheme may also support and display the materials for the Ask ANI scheme.

Find out more and how to sign up to support the scheme via the links below:

Briefing for local partners on Ask for ANI domestic abuse codeword scheme

Ask for ANI force champions action list

Ask for ANI Non-participating pharmacies

Briefing for police call handlers on Ask for ANI DA Codeword scheme

Link to: Ask for ANI domestic abuse codeword scheme: pharmacy materials